Empowering MSMEs in Rambigundam Village Through Tempe Sambal Product Innovation and Digital Marketing Strategies in the Creative Economy

Abstract

The MSME empowerment program in Rambigundam Village was implemented through digital business outreach and a tempeh chili sauce cooking demonstration. This activity aimed to empower the community by leveraging local potential, introducing digital marketing strategies, and fostering creativity in culinary product development. Participants were given an understanding of the use of social media and digital platforms for promotion and sales. Furthermore, the cooking demonstration provided hands-on experience in producing innovative, high-value products. The results of the activity demonstrated high enthusiasm and active participation from the community. The emergence of motivation to utilize digital technology in culinary businesses based on local potential is an indicator of the program's success. This program is expected to be the first step for the community to improve the economy by combining local wisdom and modern technology.