Strategi Komunikasi Bisnis: Analisis Efektivitas Promosi Media Sosial pada Elite Trans Travel Bondowoso

Abstract

In an increasingly competitive business world, effective communication strategies are a key element for a company's success. This study analyzes the effectiveness of social media promotion at Elite Trans Travel Bondowoso, a transportation and travel company. Despite using platforms like TikTok and Instagram, promotional results have been unsatisfactory, with many customers learning about the services through personal recommendations. A qualitative research method was used to evaluate the strengths and weaknesses of the existing marketing strategy. Findings indicate that service quality is a key strength, but engagement on social media remains low. Increased content variation and more integrated strategies are needed to enhance visibility and attract more customers. This research provides insights for Elite Trans and other travel companies in leveraging social media as a promotional tool.